April 19, 2011
DANIELS are the groundbreaking music video directing team behind last year’s videos for FM Belfast and Hundred In the Hands (both of which made my top videos of 2010 list). With the video for Manchester Orchestra‘s new single “Simple Math”, they have created their best work yet, and easily the best music video I’ve seen thus far in 2011. This video has already garnered heaps of praise as well as comparisons to works of Michel Gondry and Christopher Nolan for it’s technically incredible, emotionally powerful storytelling.
The video revolves around a excruciating car accident and the “life flashing before your eyes” moments that the driver experiences while suspended in mid-crash. The storylines are brilliantly intertwined with the characters in his flashbacks experiencing the crash (using some very Inception-like gravity shift effects) at the same time he does, creating a spectacular dream-like experience. Manchester Orchestra’s muscular post-emo indie rock provides just the right amount of emotional punch to accompany the stunning imagery. This is one you’ll want to watch again and again. Watch above, listen below.