Nano-approved Party Mix / Chairlift’s “Bruises”

September 9, 2008

The new rainbow-themed iPod Nano advertisements on Apples website and the new commercial feature the next generation of Nano’s hot new color scheme and show off the bigger screen’s album art-displaying-skills.  I think beyond the cool visual of the whole thing the music choices that appear on these Nanos is very interesting.  In fact, if you put these songs (minus a couple) into a playlist they could very easily pass as a mix for any pitchfork-reading hipster’s dance party.

You’ve got a some Justice, some Interpol, you throw in a big mainstream hit like “Stronger”, add a couple of relative unknown electro blog-buzzed acts like Calvin Harris and Datarock, and provide a sappy ironic sing-a-long song like “You’re Beautiful” to top it off. You could even use some mellow, folky stuff like Matt Costa for a cool-down song in between all the dancing. Don’t know if this is what the Apple folks were planning, but I got to hand it to them for again delivering with some good tunes in their ads.

MP3 Calvin Harris – The Girls
MP3 Interpol – C’mere
MP3 Justice – D.A.N.C.E
MP3 Matt Costa – Sunshine
MP3 Datarock – Fa Fa Fa
MP3 James Blunt – You’re Beautiful
MP3 Kanye West – Stronger

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Commercial Watch:

On a related note, I found that song on the new Nano commercial because it’s a nice song with a cool Casio synth beat and I’m sure some of you will also be looking for it.  It’s called “Bruises” by a Brooklyn band named Chairlift who is actually going to be on tour with Yeasayer pretty soon.  I’m definitely getting a Feist/Cat Power vibe from the vocalist here. I try to do handstands for you…

MP3 Chairlift – Bruises

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Albums spotted in the iPod Touch guided tour:

Cut Copy – In Ghost Colours
Datarock – Datarock
Death Cab for Cutie – Plans
Death Cab for Cutie – Narrow Stairs
Digitalism – Idealism
Duffy – Rockberry
The Go! Team – Proof of Youth
Goldfrapp – Seventh Tree
Hot Chip – Made In The Dark
Flight of the Conchords – Flight of the Conchords
Iron & Wine – The Shepherd’s Dog
Jimmy Eat World – Jimmy Eat World
Klaxons – Myths of the Near Future
The Kooks – Konk
Ladytron – Velocifero
LCD Sounsystem – Sound of Silver
M.I.A. – Kala
M83 – Saturdays = Youth
Matt Costa – Unfamiliar Faces
MGMT – Oracular Spectacular
MSTRKRFT – The Looks
New Young Pony Club – Fantastic Playroom
The Raconteurs – Consolers of the Lonely
Ray LaMontagne – Til The Sun Turns Black
Rogue Wave – Eyes (Single)

Any iPod that’s playing M83, The Go! Team, and Cut Copy is fine by me.

Posted by Taylor in Covers, Mix, Tech